Decoding the Pantone Color Matching System (PMS)

Working with us or another vendor, you may have been asked for your brand’s PMS colors. What we are asking for is the exact color and the exact shade that your brand wants displayed anytime it appears whether in print, online or on a t-shirt. The Pantone Color Matching System is a universally true equation of each color and each shade of color known to man.

Leafly Pantone color matching

Defining or identifying your PMS colors will help maintain your brand’s standards and make life simpler when you’re ordering branded merchandise!

Here is a great article on the system from Pantone themselves.

If you ever need assistance with defining colors for your brand, we can help. Reach out to our team at hello@coolperx.com for a meeting with one of our designers.

And, find our own Pantone Color Chart at the bottom of our site’s homepage.

Pantone Color Chart coolperx

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